Carnaval Nubank 2026 – Modo Rua

Product and Interactive Motion Design and Art Direction for Nubank.

For the 2026 Carnaval, Nubank launched the "Modo Rua" campaign to communicate and drive user activation of this new security feature.

As Art Director and Motion Designer, I led the conception and end-to-end execution of an animated piece optimized for an in-app Announcement Screen.

Using Rive, I developed lightweight, responsive vector animations that functioned seamlessly as creative communication native to the app environment. This required close interdisciplinary collaboration with Creation, Product, Marketing, and Engineering teams.

Through continuous creative iterations and rigorous performance testing, we successfully adapted the campaign's visual identity to the strict limitations of in-app formats, resulting in a first-of-its-kind launch for the company.

Nubank Ultravioleta

Motion Design and Art Direction for Nubank Ultravioleta – via DAVID São Paulo

In 2024, I joined the creative team for Nubank Ultravioleta at DAVID São Paulo. Working as a Creator with a multidisciplinary focus on Art Direction and Motion Design, I collaborated alongside strategists and other creators to develop digital campaigns.

Banco PAN

Motion Design for Banco PAN – via Snack Content

Working with the post-production team at Snack Content, I developed animated pieces for Banco PAN's digital content channels.

B&learn

Motion Design for B&Partners.co – via Snack Content

Developed a motion graphics package for B&Partners.co's B&learn project.

Animated Logos

Motion Design for Various Clients

A curated selection of logo animations developed for diverse campaigns and projects.

VTEX

3D Design and Motion for VTEX – in collaboration with Art Director Pedro Veneziano.

As part of VTEX's global rebranding process, I created a series of static and animated 3D visual assets. The motion pieces were specifically designed to visually communicate robustness and adaptability, the two central pillars of the brand's new visual identity.

Cidade Jardim

3D Design and Motion Animation for Shopping Cidade Jardim – via MMMode, in collaboration with Art Director Pedro Veneziano.

The 2019 campaign for Shopping Cidade Jardim centered on the harmonious fusion of nature and technology. To bring this idea to life, I developed 3D animated videos of "garden creatures," translating the core concept into a series of premium, high-fidelity visual deliverables.

Say hi: vitorpayno@gmail.com